Art museums operate with partly outdated structures in the digital field. Only a few institutions use the various possibilities of digitized works of art to make art accessible and convey it to their website visitors online. Our bachelor thesis shows a way to enable art museums to present their digital collections with added value for the visitor. The website visitor is provided with knowledge and information about art in an entertaining way. This also sparks his interest in the original work - and thus in the museum. To meet these demands, our concept provides a virtual exhibition, which is curated from works from a museum‘s digital collection under a specific theme. The visitor is invited to interact with the exhibit and other visitors in order to perceive art in a personal and attractive manner. The exemplary implementation ‘Face to Face’ takes place inside the over archiving theme of ‘Faces’ using the digital collection of the Staatsgalerie Stuttgart as an example. The virtual exhibition takes place for a certain period on a subpage of the Staatsgalerie website.

My tasks

Interaction Design
Research, Concept,
Visuals, Layout, Prototype
01 Top Findings, Sketches, Wireframes
The project began with an intensive research phase that provided us with an overview of art mediation, art pedagogics, previous approaches and current problems of art museums. We had the opportunity to talk to experts and take part in seminars and guided tours. Finally, we defined our top findings, which enabled us to start designing the concept. The concept contains five basic elements: An intensive contemplation of the work of art, an individual and personalized selection of works, artist profiles and an opportunity to reflect on the exhibition at its end. Afterwards, it was necessary to implement this logically into a product and to find a visual language that does not push the work of art into the background and at the same time is fun and motivating.
02 Visual Language/ Exhibition Poster
The central element of the exhibition is the observation of the artwork itself. It should be as intensive as possible. We use the principle of four levels. The first level is that of pure observation without manipulating information. On the second level, the visitor receives a thought-provoking impulse and for example might be pointed to a specific spot inside the artwork. Then a question appears, which is supposed to emphasize the subjectivity and will be answered individually. He can also see the answers of other visitors, in other words, start a kind of dialogue with them. On the last level he is then informed about the artist, title and facts. The arrangement of the art works in the ‘room’ is inspired by the arrangement of the Originals in a physical museum. One can navigate horizontally to the next room. In addition, the menu on the left side displays the main navigation.
03 Three questions to personalize the exhibiton
04 Overview of all subject areas inside the exhibition with the theme "Faces" (Subject Areas like Selfies, Emotions or Beauty Ideals)
05 Artist’s Profile – showing the network, interests, hometown and the historical context
In order to create a personal and interesting connection to the artist himself and to loosen up the frame, we designed artist profiles. It is similar to a timeline in social networks and provides information about the network, interests and the historical context. As a last step, users can reflect on their visit and receive additional information. The collected data on popular art works and artists can be viewed here, visitors can give the museum feedback on the exhibition and view related articles and videos. An example are programs on self-portraits or beauty ideals. One can also sort all the art works included in the exhibition under different filters.
06 Extras – Before leaving the virtual exhibition the visitor can get an overview of the collected data, read related articles and comment in a guest book
During my work process I sketch all thoughts that come into my mind, ideas that may be rejected five minutes later or explanations that make sure my group partner understands my thought process. It helps me to organize the creative process, which can be very chaotic at times. Our documentation consists of 200 pages; a lot of time, energy and creativity was certainly invested. Further information/ content can be requested at any time.
Mentoring: Prof. Günster Biste, Prof. Dr. Dagmar Rinker
Team Partner: Lukas Stühle
University: HfG Schwäbisch Gmünd
Collection: Staatsgalerie Stuttgart
Physics is often abstract and hard to understand. Electricity is one subject area many people keep distance to. It is difficult to understand how invisible parts of circuits work. We built an interactive desk, showing an increased circuit, trying to bring people in touch with "Ohm's Law”. The three most important parameters voltage, current and resistance and their dependencies are translated to interactive, tangible stations on the table which affect a projection in the middle. Through prototyping and testing, we gained helpful insights. Thanks to an interdisciplinary team, we were able to build a functional exhibit in the end.

My tasks

Exhibition Design
Deutsches Museum
Research, Concept, Visual Language, Construction
Our research process started with nearly a ton of physics school books. We ourselves needed to become familiar with the three parameters voltage, current and resistance and their dependencies. An interview with a physics teacher gave us an understanding of several teaching methods. During the design process we built a few prototypes for testing purposes; we used simple household objects, paper, cardboard or plywood. Through letting other student test our prototypes, we gained many insights and were able to optimize the product constantly.
01 Paper Prototyping and Testing               
02 Voltage station – change voltage by pushing/ activating up to five batteries/ five volts
The interactive desk consists of four stations on each side of the table; including the mentioned voltage, current, resistance and switch. Objects, which are marked in yellow, are interactive and can be pushed, pulled or moved and affect a projection in the middle of the desk. The current is made tangible due to a vibration motor. It is activated as soon as a capacitive sensor recognizes a contact between the visitor‘s skin and a copperplate in the shape of a hand. The usage of text was limited to short passages only to be found next to the four stations.
Mentoring: Prof. Michael Schuster, Prof. Marc Guntow
Team Partner: M. Spieß, A. Borck, L. Weigand
University: HfG Schwäbisch Gmünd
Cooperation: Deutsches Museum München
Construction help: Sinn und Zweck Möbel
The future journey to the Red Planet is a project from the third semester. The task was to visualize an, for society, unfamiliar topic. My team and I chose the future journey to the planet Mars. The book leads the reader through the preparations on earth, the launch of the spaceship and everyday life in space. Further, one will get to know the process of landing on the red planet. Apart from our book concept, we designed an interactive application.

My tasks

Information Design
Research, Concept,
Illustrations, Layout,
01 Table of Content
02 Structure of a rocket and launch procedure
The project involved a number of new challenges. On the one hand, to familiarize oneself with the topic of space travel. Certain processes and fictitious scenarios had to be fundamentally understood in order to express them in an understanding and truthful way. On the other hand, illustrating the process and objects. I enjoy familiarizing myself with an area such as illustrating, despite the fact that it is usually not one of my main tasks. The challenge was to strike a balance between presenting interesting facts and not to overwhelm the reader with a scientific and complex topic. Therefore, illustrations, color and large typography are used. The book concept follows a central theme; the reader experiences the process in a chronological order.
03 Nasa is getting help from all over the world
04 Process of landing on the planet Mars
The digital version uses the advantages of interactivity to take the user on an exciting journey into space. It is possible for him to learn about the distances between Earth, Moon and Mars by scrolling, to get to know the construction of a rocket and to inform himself individually about different locations of space travel.
Team Partner: Lukas Stühle, Sophia Grote
University: HfG Schwäbisch Gmünd
The following project was part of an exhibition called ‘Die Pure Leidenschaft’ at Opelvillen Rüsselsheim. Four previously unknown amateur photographers are introduced for the first time. Each one secretly produced countless negatives, slides and prints based on a certain photographic idea over decades. The designed books are also part of a book series called ‘lost & found’ by Hartmann Projects that presents picture archives that were hidden or lost and have been rediscovered. My task was to design its logo, cover and inner layout.


Editorial Design
Hartmann Books
01 All four covers + back
Four books represent four different photographers. I was tasked with designing the cover of the book series, as well as the layout inside the book. In addition, the order of the photos had to be decided. The photo on the cover corresponds to the size of developed negatives at that time. Name of photographer, title of the book and logo of the series are in the same place for all four. The cover photo can be upright as well as landscape; and therefore gives leeway for following issues.
02 First Page – Introduction – Same layout in all four versions
03 Logo Design
04 Size variation between frameless and size on cover
Client: Hartmann Books
Museum: Opelvillen Rüsselsheim
Photographers: Axel Herrmann, Eugen Gerbert, Peter Dammann, Vasilii Lefter
In a more experimental project my team and I dealt with Audiovisual Design. The song we chose is “Morning BJ” by Point Point. The crucial point was the investigation and analysis of each element and instrument of the song. These insights brought us the needed understanding. Combined with our ideas we designed the visual syntax in Cinema 4D. In the following video you can see how we assigned the background sounds to the walls of a cube. Floating spheres are reflecting the single elements in the foreground of the song.

My tasks

Audiovisual Design
Concept, Visuals,
Implementation (C4D)
01 Project Documentation
Mentoring: Prof. Michael Götte
Team Partner: Johannes Krause, Luisa Röck, Anna Borck
University: HfG Schwäbisch Gmünd
Designing a poster for your university’s exhibition is a great variety to the common projects during the semester. Together with two fellow students we developed a dynamic interference pattern which has numerous possibilities. Only by changing the center of the pattern the appearance will be different. Our dynamic corporate design for the exhibition was printed on posters and flyers, as well on banners. On you were able to find an interactive poster on which you could discover it by yourself.


Graphic Design
02 The position of the mouse defines the center of the pattern
Team Partner: Lukas Stühle, Sophia Grote, Anna Borck
Client: HfG Schwäbisch Gmünd
Hello, my name is Toni. I'm a Communication Designer from Germany, freshly graduated and open for new challenges. If you're interested in my work, feel free to contact me! I'd be happy to discuss current and past projects, as well as other design topics with you. Mail to!

2015- 2018

10.2017- 02. 2018


Bachelor of Arts, Communication Design,
Hochschule für Gestatung Schwäbisch Gmünd, DE

Exchange Semester, Visual Communications,
Holon Institute of Technology, IL

Studies in BA Communication Design,
Hochschule für Gestatung Schwäbisch Gmünd, DE
Professional Experience

04. 2018

08. 2017

02. - 08. 2018

02. - 03. 2013

Freelance Job for Hartmann Projects,
Stuttgart, DE

Freelance Job for Logopädiepraxis MS,
Hadamar, DE

Visual Design Intern at Designit,
Copenhagen, DK,

Design Intern at Mister BK,
Limburg an der Lahn, DE



Photoshop (Adobe)
Illustrator (Adobe)
InDesign (Adobe)
After Effects (Adobe)
Sketch + Principle
Cinema 4D



+49 15122090228

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Antonia Größchen
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